Kala Akshar Bhains Barabar?

This is probably one of the best literacy campaigns I have seen. Most of you must have already seen it. For the ones less fortunate to have sidey forwards, here’s your moolah.

Tell me what you think of it!

Kala Akshar Bhains Barabar

Truly incredible isnt it?


6 Comments on “Kala Akshar Bhains Barabar?

  1. Super-Cool poster. Looks so much like an O&M initiative.
    Thanks for the comment posted on my blog.. Do read the Soulcatcher series I recently posted.
    p.s. Qui est tu?

  2. 1 word… AMAZING or rather… MINDBLOWING… A very creative way to market something very noble to the grass roots… must’ve been a seller on the streets…

    • It sure was! You have no idea.. Farmers laughed after it was explained to them and willingly let their kids study primary school in small villages in Jalgaon.

      Really amazing.

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